Where To Post Your Product Video (And Where Not To Bother)

2026-11-09 · Buck's Blog

A product video sitting on your hard drive sells nothing. Here's where to put it, in order.

YouTube Shorts

Search engines index YouTube, and Shorts keep getting found for months. Put your product name in the title and a link in the description.

TikTok

The biggest shot at a video taking off with people who've never heard of you. Post the vertical version, keep the caption short, and answer comments.

Instagram and Facebook Reels

Facebook still reaches a big crowd of grown-up buyers, especially for books, crafts, home and local services. You can schedule Reels to both from Meta Business Suite for free.

Your own website and listing

Embed the video on your product page and your Amazon or Etsy listing if they allow video. Visitors who watch a video are more likely to buy.

Where not to bother (yet)

If you're a small seller, don't spread yourself thin across every network. Pick two or three places your buyers actually spend time and post there consistently.

Every Buck Rollins pitch comes in vertical and widescreen, ready for all of the above. Get yours.